jaygiles@gmail.com
resume.doc
resume.pdf
jason giles
ux designer

other work

Various Visual Designs

To get a feel for my design aesthetic without the constraints I usually face in corporate work, here are few unrelated sample pieces.

I typically favor clean, simple lines and shapes, avoiding undue complexity. Colors are generally limited to simple palettes, with strong areas of central focus.

Dec 2006
Office Live Marketing Services

OfficeLive, Microsoft's online small business offering, is extending their features to include marketing services such as keyword advertising, online coupons and e-mail marketing. As designer responsible for these areas, and brand new to the team, it was important to understand the greater architecture of the current product. I created a diagram of the existing product areas and functionality to aid in conversations about feature discoverability, orientation, and general interaction between feature "silos".

Sample product map (5 megs - .vsd)

Once formal design began, I chose to use PowerPoint to build quick illustrative wireframes to communicate concepts. A benefit of this approach (versus Flash or Director) is that initial designs and interaction templates can be handed to Program Managers, which can be easily modified with tools they are already familiar with. Additionally, new PowerPoint features make the wireframes interactive, thus easily faciliating use in usability testing.

Sample click-through wireframe prototype (.ppt)

Mar 2006
"Ad Hoc Personas"

In an effort to establish a common understanding of the Work Essentials target audience, I initiated and drove a project to develop "Ad-hoc User Profiles". Unlike traditional persona development, ad-hoc personas used the collective knowledge of our team, in conjunction with existing user research, to quickly build understanding into the design process.

Kicking off with a two-day moderated exercise of role-play and assumption gathering, a set of 7 user archetypes were derived that allowed us to focus upon features, behaviors, and expectations appropriate for each individual.

Aug 2004
TalkEnglish.com

TalkEnglish is an online language program that focuses on English speech, as opposed to reading and writing. The site offers inline audio lessons and community features to aid users in connecting and helping each other.

My role on this project was to develop the site architecture, create and produce a visual identity, and deliver HTML prototypes.

I faced a unique design challenge when creating a visual style that appealed to non-western design aesthetics. Competitive reviews of popular Korean sites prompted a more dense, colorful and "busy" design than I would have otherwise created. In the end, however, I feel I delivered a product that delighted my client and didn't offend my personal design sense.

Apr 2004
Tools For Your Job Visual Refresh

The Tools For Your Job web site had maintained its look and feel for multiple years. In building comps for the next series of feature updates, I proposed some visual changes to project a more refined look. Ample use of photography with embedded text, more content within a single view, and less abrupt color themes were among the suggestions.

Feb 2003
Tangerine Hills

This client came to me with existing brand and unprocessed product photos. The request: "Build me a brochure site that is simple, well organized, and something I can maintain myself".

Through frugal code and tedious image optimization, the entire size fits onto a single floppy disk, ensuring speedy online performance.

Whitespace is used to complement cheery and vivid product colors. The navigation is simple, effective, and supported by related product links within the content to support lateral browsing.

Aug 2002
Enterprise Search

The Microsoft Information Services team's mission was to meet the company internal information needs. To this end, my team was tasked with designing a search interface that would scale across multiple content repositories, support varying content types, yet retain common elements to that would ensure a consistent experience for search users. Innovative features, now common today, included editorialized "Best Bets", tabbed results, and inline term definitions.

Oct 2001
MSWeb 5

MSWeb is the primary web-based communications forum for Microsoft employees. In this redesign, the design team's goals was to provide a comprehensive guide to internal events, learning opportunities, knowledge-sharing and key external industry events. By improving the overall "stickiness" of the site, our vision had MSWeb as the single point of access to all corporate information and knowledge sources.

Mar 2001
MSWeb 5.0 Personas

Before redesigning Microsoft's corporate portal, a set of personas and archetypes were developed. This was my first exposure to personas and gave me the opportunity to work with industry-leading experts in this area. A team project, I participated throughout all phases and was responsible for developing all final collateral materials.